Poly Fully Comes into Focus


Jan 2020 replay Return to news list

Poly is a global communications company that powers human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with partner’s services. 

As separate entities Polycom’s and Plantronics’ combination of headsets, software, desk phones, audio and video conferencing, analytics and services are already used worldwide and are a leading choice for every kind of workspace. The merger itself just allows the strengths of both companies to combine allowing seamless integration across a much broader scope of hardware and services.

Poly, which means “many,” leverages the legendary audio and video expertise of Plantronics and Polycom and its breadth of smart endpoints that connect across and between unified communications platforms to reduce the distractions, complexity, and distance in the modern workspace. 

The Poly logo honours the company’s new path forward as well as its legacy: its red colour and angle of letters form a propeller to reflect Plantronics 60-year aviation lineage while its three legs are inspired by the design of Polycom’s iconic conference phone. 

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Joe Burton, president and chief executive officer, Poly. “We see limitless opportunity for how people communicate and collaborate today. With advancements in AI, machine learning and new technologies, we see a future where Poly makes the connection, then quietly steps out of the way to become the one thing you don’t notice in the meeting.” 

Poly focuses on four distinct areas of innovation

Making workspaces intuitively work for everyone. The modern open office has introduced distraction and noise into the work place, leading to lower productivity and employee satisfaction. Poly offers solutions today to address audible distraction in open spaces as well as technologies that make huddle rooms as powerful as traditional board rooms.

Helping people collaborate, their way. People are now using three or more collaboration solutions in a given day and need endpoints that work with and across those solutions. Poly offers a wide range of solutions to meet this growing need.

Designing solutions that are mobile-first for the modern workforce. Whether it is using a personal smart phone as a “business phone” or navigating through a day where personal and business blend, workers need voice and video capabilities that move with them. Poly’s new Elara 60 recognises this is the new normal and joins Poly’s award-winning mobile headsets to give people high quality tools to be productive from anywhere. 

Advancing cloud services that help IT pros and users get more out of their devices. As the macro trend of end user empowerment continues, IT pros are more challenged to know what is being used, and where. Poly is focused on making easy-to-use solutions also easy to manage.

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“Our new brand represents the many elements of our history that we bring together to enable people to work the way we all work now, which is anywhere and across multiple collaboration tools,” said Amy Barzdukas, executive vice president and chief marketing officer, Poly. “No other company has as many communications devices and services that we offer across any platform of choice, and the true power will be in how we bring them together so people can do more.”