It’s work but not as we know it

Jan 2021 replay Return to news list

How the last year has changed us and how we’ll work going forward. What we’ve learned and how to get your business back to its best in unprecedented times.

Whilst many world leaders at the start of 2020 spoke as if they had 20/20 vision, something no one saw coming on the horizon was a global pandemic that would stretch businesses, public services and people across the world to their very limits. But what insights have we gained during this time and what is the best way forward now for your business?

Working from home has been fine for some but difficult for others. The challenges come in many guises: family interruptions; a lack of space for focused work; not having the right business tools at your disposal; or simply craving the camaraderie and interaction of a thriving workplace.

It soon became clear that video conferencing would provide the best gateway to working remotely effectively - but only if the right solution was in place. 

The clamour to cloud video conferencing – but with mixed results

Once it became clear that remote working was going to be the only possible way for many businesses to continue communicating during the lockdown period, the surge towards cloud video conferencing was critical in enabling people to keep in touch and to work and to collaborate effectively. Many, without a professional video conferencing solution already in place, gravitated towards services, such as Zoom, as a stop-gap measure and this massive uptake soon highlighted the key differences between consumer video apps and enterprise-grade commercial platforms specifically designed for business. The key issues that came to light were:


  • Security

Some video apps were initially seen as attractive propositions due to their low-cost and the ease of set-up. But by the same token, this also made it easy for hackers to access and disrupt meetings. “Zoom-bombing" became part of the national language. Information security professionals warned of the significant risks with these types of services and highlighted the critical importance of any video platform used for business adhering to the necessary security protocols to protect business meetings. End-to-end encryption, meeting ID numbers and passwords should be standard, GDPR (EU Regulation) compliance, ISO 27001 and FIPS are just some of the core wrap-around certifications which business leaders should be demanding for their cloud video solution.

  • User Experience 

Huge discrepancies in call quality were highlighted, again with many of the consumer-led video apps. It is reasonable today for users to expect high quality HD videoconferencing, not just in the meeting room but from the desktop and tablet too. However, the reality for many has proven otherwise with issues ranging from jittery, pixelated, even frozen video, to the audio and video being out of sync. Enterprise-grade solutions overcome all of these issues and CIOs need to be checking that their organisation’s cloud video solution is being delivered via infrastructure which consists of multiple, fully redundant Points of Presence situated strategically across the globe and all linked together by a next generation high-speed network.

  • Service

Many solutions require an app to be downloaded permanently on to a work computer, tablet or other device, which can be an immediate show-stopper for many organisations. Some can also get extremely pricey once you start to scale up. But the biggest hurdle has been getting good service support. Who do you call when you need technical help? Does your cloud video service include direct access to a Helpdesk with fully-trained industry professionals? If not, perhaps now you should be asking the question, why not?

These are just some of the key considerations when selecting a cloud video solution to ensure it will meet your business needs. A service such as SightLink, which is one of the most secure in the industry, delivers easy to use, full HD quality, is highly scalable and flexible enough to support BYOD and now also Microsoft Teams, is the logical place to start.

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Taking the leap isn’t actually that hard

Those organisation who have now made the investment in an enterprise-grade cloud video conferencing service have been pleasantly surprised just how quickly it can be deployed, how simple and intuitive it actually is to use and how powerful it can be in translating telephone calls and audio conference calls into ‘face-to-face’ meetings. During lockdown, in particular, people of all ages embraced video communications as the only viable way to continue working, studying, training and, of course, keeping in touch with loved ones.

What the ‘new-normal’ will be, no-one knows for sure, but what is overwhelmingly clear is that the use of cloud video conferencing services is here to stay and will be a critical business tool for all organisations going forward. By removing travel, reducing expenditure, allowing quick, high-quality communication and collaboration, it is the next vital step to take to get the best out of your business.